Funny how facts have a way of intruding on the rationale for net neutrality.
Last week, a report from a noted net neutrality proponent at the University of Minnesota suggested that online data growth was not as fast as thought. Therefore, he claimed, net neutrality was necessary to spur additional use.
Yet by week’s end, this announcement from NBC provided fresh evidence that, far from moderating, the growth of data-heavy consumer choices online is accelerating.
NBC announced that it would soon allow users to download – not just stream – favorite programs. What’s the difference? Well, let the numbers tell the story:
According to figures provided by the British-based Broadband Stakeholder Group, a typical standard definition television (SDTV) stream at 30fps requires 3.75 megabits per second. As that’s still above the bandwidth limit of some broadband systems, consumer usage has been limited.
But once you switch from streaming to downloads, this problem goes away so the potential number of viewers increases considerably. (Smart move, NBC. Let’s see how long it takes other networks to follow suit.)
To give you an idea of the data involved, a single half-hour sitcom download can be over 420 MBs, assuming 2 channels, a 1.33:1 aspect ratio and bitrate of 2500 kbps.
And you’ll have to download about 840 MBs just to watch George Takei in “Heroes” tell Masi Oka that he’s Oka’s father. Oh my!
As with the networks rush to stream shows back in 2006, other stations will quickly join NBC in offering downloads. It’s inevitable. Good for them and consumers will be the ultimate beneficiaries.
So don’t believe that web growth is moderating. Not by a long shot.